It’s better to be clear than clever – but some creative web design agencies accomplish both with their own websites.
Whether you’re building a new website or looking to give your existing site a boost, getting a handle on what the most creative web design agencies are doing to attract and engage new clients should be included in your plan.
We’ve gathered what we think are 10 of the best creative agency websites and found the common denominators driving their success.
What Makes an Agency Website Successful?
Of course, the best agency sites will attract and engage visitors, but there are a host of other compelling elements that the best sites incorporate. As you examine each of the top 10 sites below, your analysis will be much more effective and valuable for your own site if you understand those elements. Let’s dig in.
The best sites do the following:
1 – Demonstrates personality & capability. You’ll notice that each site conveys the personality of the agency. Effective branding lets visitors know who you are and what kind of stories you tell best. And when visitors see how powerfully your site accomplishes this, they’ll have confidence that your agency is capable enough to do the same for them. Ask yourself a few questions. What personality are we trying to convey? How can we establish thought leadership when it comes to design trends?
2 – Provides examples. These agencies lead with examples. Examples are the first thing you see, because that’s what visitors want to see – what you do best. So, select work you’re proud of and, of course, choose work you want to do more of. Whether a visitor to your site is a prospective employee or a prospective client, you want them to see your agency as the place to be. Highlighting your best work can accomplish this. And if it can’t? Maybe it’s time to adjust your agency’s strategy.
3 – Delivers excellent UX. Smooth, sleek, and easy to navigate. That’s what the best in class are doing. And that’s what you want as well. No clutter. No complicated dropdowns. Just giving visitors what they came for – excellent web design balanced between minimalism and creativity.
Best Agency Websites
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Media Monks
In your first few seconds on the Media Monks site, you know what they do.
They give you a beat to understand the kind of work they do with a grid format. See a category of work that appeals to you? Just click and explore. No dropdowns. No searching.
The images appear and almost float in and out of view to show you how the work.
As you scroll down, you know where they conduct business and how to contact them—no calls to action, no desperation, just information that you’ll need.
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Big Spaceship
Big Spaceship flips the script. It works because it’s not what you expect. The black background with no images is different from everything else out there.
Then, right away, this agency lets you know they work with Sony, Jet Blue, and Starbucks. It feels like they’re reading your mind as you scroll down and learn what they’ve done for each of those companies. Then finally, they deliver the visuals, which almost jump off the page.
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Beyond
Bright colors. Video. Music. Animation. It’s creative and simple, but you feel inspired after watching it.
Beyond conveys a lot about their personality, their capability, and what they stand for in just a few short moments. And they do it all for you. No searching. You just sit back and let the experience wash over you.
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DGStudio
Upon first glance, the DG Studio site doesn’t seem like anything extraordinary. But that might just be why it’s so effective. Floating images provide a sense of calm. It’s simple, straightforward, and easy to navigate.
But this layered design demonstrates the agency’s innovative use of design trends like dimensionality and parallax animation. DG studios skillfully separates page elements into foreground and background, creating a parallax effect. Even though users see this in “real” life, an almost surreal and immersive experience naturally ensues when they see it on a website. That’s the goal, right?
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Eat Sleep Work
Eat Sleep Work’s site is cool. The menu lays out what you need to know, and every click delivers essential information in a well-organized manner. The agency creatively leverages unique brand elements to convey everything from who they work with, to who they are.
Users know that Eat Sleep Work is on top of design trends like interface preferences since you can choose your own background music as you experience the site.
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eDesign Interactive
A picture says 1,000 words, right? Well, the first images users see on this agency site do precisely that. Their value proposition is clearly visual innovation and creative storytelling, which comes across in a minimalistic and streamlined manner right off the bat.
Keep scrolling, and a story unfolds. Social proof, awards, and their About Us section is again clear, concise, and visually compelling.
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Kota
Kota leverages visual design trends nicely, so visitors know this agency is on top of industry trends.
The site incorporates two prominent design trends – dimensionality and scrolly-telling. The first glance of the site illustrates the shift away from flat design by allowing the user to play with the brand name, letting the user know Kota has embraced trends like 3D-rendered artwork, gradients, and glass morphism, with soft subtle shading. Background colors shift as you scroll down the page and read a story.
It’s a simple but efficient way to say a lot about the agency’s web design capabilities.
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Luminary
This agency leverages the basics. Smooth and easy to navigate, Luminary uses bright colors to provide the variety and contrast they know elevates UX. The site shows the “real” people behind the brand.
They also demonstrate that they are on point when it comes to web design trends in 2021 by incorporating the concept of Broken Grids, showcasing a looser adherence to rigid column and row structure that most layout design is built on.
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Movetic
Movetic provides an experience. They throw a lot at you, but it works.
Scrolling transformations provide proof that this agency is on top of web design trends. As you scroll, you’ll notice a new experience every few inches. It’s engaging, visually stimulating, and organized all at the same time.
The energy and drive of this agency come through loud and clear in the site’s video-laden, monochromatic design.
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Tangent
The simplicity of this agency’s site design delivers a solid user experience. There’s an effective use of color, which helps provide a peek into the agency’s personality. Every bit of information a visitor is seeking is presented in a visually stimulating yet organized way, which tells visitors this agency knows what they’re doing.
The copy and interactive nature of the site communicates a customer-centric approach. As you scroll, you’re able to do more than just navigate the page. You’re interacting with it. As you move your mouse, you’re triggering a response on the screen, which provides the feeling of participation and even collaboration. This agency knows that involving the user and making them feel a part of things drives engagement. Mission accomplished.